Founded by creative lab, Anonymous, A Design Film Festival looks at design and its subculture through the lens of film. With different themes and films screened every year, the festival targets both industry insiders and general viewers, giving them a glimpse of various design practices, stories, and processes.
Context
This project was completed as a visual and interaction design study for a senior-level design course. Within a span of 3 weeks, I experimented with graphic qualities and principles to develop a visual identity and art direction. 2 weeks were then spent on creating an expressive microsite for the festival.
Problem
How might we make visitors reflect on the festival theme of “on a scale of art to design” and engage more with these design sub-cultures?
The range of creative disciplines are complex for both industry insiders and the layman. By curating exclusive content that offers deeper insights into the film’s subject,
Attendees are:
engaging with a spectrum of creative work
reflecting and sharing personalized thoughts
Increasing the connection to the festival enhances the post-show experience
This leaves visitors feeling enriched and eager to return.
Problem
Solution
The 3D visuals elevated the brand’s digital presence, leading to a 35% increase in online engagement and a 20% boost in pre-orders for the futuristic collection. The client reported positive feedback from customers, who appreciated the ability to explore the products in an innovative way.
Solution
Solution
Touchpoints
Touchpoints
